In recognition of Hunger Awareness Month, Redken 5th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City Harvest, a food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.
Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, Wisc. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.
Top Redken stylists will be giving haircuts, blowouts and braids for a minimum donation of $25. Essie, also a sponsor of the event, will be offering “orange thumbie” manicures in their Roarrrrange shade as a symbol of support in the fight against hunger.
“It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 2.6 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way,” says Leslie Marino, General Manager, Redken US. “Redken’s Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City.”
On September 27th, Redken hopes to break the Guinness Book of World Records’ existing record for the most people cutting hair at the same time when 22 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation.
Join Redken and City Harvest in the fight against hunger with an online donation, which will be immediately put to work to help put food it in the hands of hungry New Yorkers.