The Salon Professional Academy (TSPA) franchise locations all across the country have organized a nationwide fundraising effort to bring awareness to the issue of feeding the hungry in America. Events will take place year round, culminating in a month-long effort in September (National Hunger Action Month) to raise funds and awareness for the hunger problem facing our country. TSPA will reach out to community leaders, local salon and spa owners, grocery stores and other businesses to be involved through donations, volunteerism, and corporate sponsorship at both the local and national level. TRIM HUNGER will be promoted and supported through print campaigns in the TSPA locations, national and local websites, social media, area chambers of commerce, local media outlets, governmental agencies, and partner and distribution networks in the beauty industry. A dedicated grass-roots campaign through social media will be employed through the use of [hashtag] #orangethumbie. As part of a growing trend of painting thumbnails the official color of the cause they support, TRIM HUNGER participants will be invited to share a “selfie” on social media with their “orange thumby” while participating in any charitable act for hunger awareness.